Tuesday, November 29, 2011

New Poster Series Celebrates 100 Years of Girl Scouting!

This coming year marks the 100 year anniversary of the Girl Scouts! To commemorate the event, the Girl Scouts of Middle Tennessee asked us to create four poster designs, each celebrating a unique tradition of Girl Scouting. We started out with the most important step...gathering research (ahem, Girl Scout Cookies) for "inspiration". Four empty boxes later, we were full of inspiration! As with every poster design project, we started out with sketches. After several sketches, four concepts were submitted and approved.


The challenge was to create four distinct designs, but still have them look as though they belonged in a series. Ligia, our on-staff designer and illustrator headed up the project. Her solution was to include the same border treatment with each design. The borders not only hint at the Girl Scout Trefoil shape, but also contain the Girl Scout Law; the credo of Girl Scouting.


After several long hours of illustrating, the posters were completed and sent to print. McQuiddy Printing here in Nashville took care of the printing and did a fantastic job. These posters not only celebrate the legacy of Girl Scouts of Middle Tennessee, but childhood innocence and the memory of simpler days gone by. If you'd like to get your hands on one, they are available for purchase at our studio store.

Ligia signing the first posters hot off the press!


No comments:

Post a Comment