There are a few amazing sites out there where design buffs go for daily inspiration. Fab.com is one of our favorites. A few months ago, we were delighted to get a call from them. (It was quite flattering to have this hip, online retailer from New York invite us to do a 72-hour sale to showcase and sell our Art & Soul Of America prints!) The sale was a smashing success, and we immediately began getting calls from as far away as Dubai from people who had discovered our design firm because they, too were Fab junkies.
Fab.com just announced adding their one millionth member—they clearly are making a lot of people happy all over the world!
We are now doing another 72-hour sale with Fab.com. It started on November 17, and will go through Nov. 18 & 19.) Be sure to check it out! You’ll see lots of great stuff from some very talented creative people. They are also offering our prints at a 31% discount. If you miss it, don’t fret—we hope to be doing more with Fab in 2012. Here is a special invite to become a member: http://fab.com/koyhpc.
We asked the folks at Fab if they would grant us an interview for our design blog, and they were very gracious. Enjoy...
ADG: For those who may not have ever heard of Fab.com, tell us about it.
Fab: Fab.com is the fastest growing e-commerce site on the planet. In just five months, we've attracted over 1 Million members. We feature 12-14 new designer-specific sales a week. Sales typically last 72 hours, though in September we introduced the pop up shop concept, showcasing different themed "shops" that last longer than our normal sales - the shops typically last around 40 days. We offer a broad range of design products including furniture, wall decor, jewelry, gadgets, artwork and more all at a discount to our members.
ADG: How does Fab.com choose what items to feature on the site?
Fab: Fab.com chooses products that are unique, well-made, have a good story behind them and, most importantly, will make our staff and our members smile.
Fab's curation process is led by Chief Creative Officer and design guru, Bradford Shellhammer, with support from his buying team. Fab scours the globe in pursuit of eclectic products, researching online, attending different shows and vetting inbound requests from designers and artists.
ADG: Why did you contact Anderson Design Group and ask them to do a Fab.com sale?
Fab: We reached out to ADG because we loved the story behind the vintage travel prints and the idea of paying tribute to the travel promotions of the early to mid-1900s. Again, we love when there's a good story behind the product and artist, and we knew our users would love the classic, vintage American travel prints. At Fab, we are into travel, art, and all things vintage, so it was the perfect combination.
ADG: What new or interesting things are happening at Fab.com in 2012?
Fab: We have lots of new and exciting things coming up in 2012. We plan to keep expanding and improving our site, delivering even more fun, unique and well designed products to our ever-growing membership. In addition, you expect to see more pop up shops in 2012. Overall, we hope to continue delighting our customers with Fab products and customer service.